Win Forever by Pete Carroll

Author:Pete Carroll [Carroll, Pete]
Language: eng
Format: epub
Publisher: Penguin USA, Inc.
Published: 2010-05-25T21:00:00+00:00

12

COACH YOUR COACHES

The Win Forever philosophy is not just about maximizing the potential of our players. It is about maximizing the potential of everyone in a program or organization. All the principles we use with our players apply to our coaches and other staff members as well. Right down to the core of our being, we believe that our success depends on ensuring that everyone is completely engaged, committed, and in a relentless pursuit of a competitive edge. A big part of my job is creating an environment where this will happen.

As head coach, I set the vision and the philosophy, but it is the coordinators and other coaches who are charged with implementing it on the ground with the players every day. They have to be comfortable with the plan, confident in themselves, and armed with a competitive spirit to do their jobs better than they have ever been done before. We work to ensure this by empowering our coaches and putting them in positions where they are given the opportunity to succeed. I put great emphasis on making sure that I coach our coaches and that our success also helps them develop their own vision and teaching styles.

Just as with our players, I do everything I can to elicit my coaches’ competitive drive and strengthen their sense of themselves in their work. I even use many of the same methods that I use with our players to stir up my coaches’ competitive energies. I love to stoke little rivalries between the coaches of various position groups. If I do this effectively, the energy trickles right down to the players. If I start messing with someone in the morning staff meeting, you can count on his guys playing that much harder in practice that afternoon. It is a great illustration of how contagious that competitive drive can be.

Our program has its message and its way of speaking, but our staff has great latitude to deliver that message in the way that makes the most sense for them. It is great for them, and it is great for the organization. I’m constantly making suggestions, but they teach the message in their own ways, in their own voices. Some people think this is an unusual way to run a football program, but I honestly can’t imagine any other way of getting the results I’m looking for. If I want them to coach to their full potential, I have to not only allow them to be authentically themselves but insist upon it.

When Lane Kiffin and Rocky Seto came aboard as young coaches in our first year at USC, they were surrounded by a variety of veterans—all fiery, tough coaches whose energy was infectious. As Lane and Rocky were developing, they watched those coaches and observed how hard they were on their players. Predictably, Lane and Rocky both began to coach hard themselves, with a demeanor that didn’t necessarily fit their personalities. They would yell and scream, but it was evident to me that they were acting outside themselves.

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